A DIY style inspired by the album cover for the Sex Pistols Never Mind The Bollocks, designed by Jamie Reid in 1977, quickly became very popular not only in the distribution of music, the visual aspect but also the clothing for the Punk generation.
Punk’s fashion goal was to be bold and provoke. Bob Gruen, a writer and filmmaker, recalled seeing Richard Hell wearing a “homemade white t-shirt with a bullseye painted on it, and the world ‘Please Kill Me’ written on to it. It was the most shocking thing I [he] had ever seen” in 1975. This is one prime example of punk’s main self expression, it was a resistance through fashion. Though to be a punk one would have to be considered an outcast, or a reject, but it was something to be revelled in. A rebellious persona with a nonchalant perspective toward life created this movement in British culture. Punk fashion was a defence and resistance against the structure of the wider world.
Sexual equality also became a huge role with in the punk movement. It is arguably the first time that women played an equal role as men in a subculture group with in the UK. Up until that point, there were only male Skinheads and Teddy Boys. This was achieved through the use of wearing bondage gear, PVC, a great deal of leather, fishnets and plenty of fetish wear in everyday clothing. It was a response to the concept that sex sells, as seen on the Rolling Stone’s Sticky Fingers album cover designed by John Pasche in 1971, and almost ridiculing the concept. By seeing men and women walking around in bondage gear, it broke down the barriers of sex being a male dominated part of life.
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Wood, A. (2007). Punk – Resistance through Style. [online] http://www.pennyblackmusic.co.uk. Available at: http://www.pennyblackmusic.co.uk/MagSitePages/Article/4283/Features/Punk-Resistance-through-Style [Accessed 1 Dec. 2016].